What do these words mean to you?
For us, at Anna Rainn,
Our #Vision is that "Women all over the world become more body positive, confident and create a social impact on others."
Our #Mission is to "Manufacture women’s clothing ethically that comprise quality, long lasting classic styles using fabrics that already exist on the planet - that wrap around the body, and help women increase their self confidence by looking good, doing good with every purchase by helping another (needy) woman and hence feeling good."
Our Founder, Anupama Singal is an #Influencer who is passionate about body positivity and inspires women of all body types and sizes to embrace their curves and love their figure.
Our brand was co-founded in Singapore by Johanna Johnston and Anupama Singal in 2011 to create clothing solutions for women with regular bodies (not size 0) and our products and philosophies have had a positive #Impact on thousands of women. Once a woman embraces her curves and feels good about her body, she also steps out with more confidence and creates an impact on another woman through our NGO partner UHRC (Urban Health Resource Centre, India)
With a continued focus on spreading the message of #BodyPositivity and #ResponsibleConsumption, we are driving #Change through our consumer community. We create sustainable fashion through clothes manufactured ethically in Singapore, in high quality fabrics that already exist on the planet (so we don't create more waste) and bring classic styles that are fashionable yet can be worn for years!
Let's be more body positive, confident, walk with a spring in our step and create a positive impact on all those we cross paths with. This is the dream with which we nurture our community and we hope you will join us too on this journey of driving Impact, Influence and Change.
Featured here a post made by KeyNote Women when we dressed all their speakers for their event, Equity In Action 2020.
One of the designs, ArtSci Buzz, features prints with a lotus-like icon, influenced by the captivating structure of the Art Science Museum, a standout landmark in Singapore. Another is Flying Beauties, which draws inspiration from the enchanting Butterfly Park. Feathery Vibes in the collection pays tribute to the stunning Blue & Gold and Scarlet Macaws in the Bird Park. These prints capture the eclectic charm of these fascinating birds. The Fantastic Flora print designs are a creative reinterpretation of the beauty of the well-loved Singapore Botanic Gardens. While Fantasy, another print in the series, is inspired by the mesmerizing aura and advanced technology of the towering Supertrees at Gardens by the Bay.
The Flower Dome at Gardens by the Bay, the world's largest greenhouse where flowers bloom all year round, inspires the prints of Flowers in Flow. Finally, the Girls in STEM prints, inspired by the Singapore Science Centre and the large community of Girls in STEM fields in Singapore, encourage girls to embrace the fast-paced world of technology and challenge stereotypes.
Our styles, including the new limited-edition iconic Singapore prints, are all designed and predominantly made in the Little Red Dot. Our dresses and tops can be worn from day to evening by adding some heels and accessories or just a swipe of a favorite lipstick to look fabulous whether for a work event, romantic dinner, or a party with girlfriends! Additionally, the garments are easy to care for and maintain, making them a go-to for busy women on the go.
Anupama Singal, Founder and Director, Anna Rainn, said, "I'm thrilled about our new designs and patterns. Each piece is a vibrant narrative, a love letter to the iconic landmarks of Singapore. I can't wait for everyone to experience the magic and charm of our beloved city through our unique designs. It's more than fashion; it celebrates culture, nature, technology and our love and gratitude to be a #MadeinSingapore brand with a purpose."
Download more information, prints and the press kit
HERE:
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